Assassin’s Creed Shadows Hits 3 Million Players, Ubisoft Silent on Sales

Since its launch on May 20, Assassin’s Creed Shadows has captivated over 3 million players in just seven days, showcasing a remarkable surge in popularity. This impressive milestone surpasses the initial player counts of both Origins and Odyssey, with the game reaching 2 million players by its second day. Ubisoft's latest addition to the Assassin's Creed series not only demonstrates robust player engagement but also significant commercial success.

Ubisoft revealed additional statistics that highlight Shadows' strong performance. The game achieved the second highest day one sales revenue in the franchise's history, only trailing behind Valhalla. It also set a record as Ubisoft's biggest day one launch on the PlayStation Store, with players logging over 40 million hours of gameplay so far. These figures underscore the game's immediate impact and the high level of interest it has generated among gamers.

The launch of Assassin’s Creed Shadows comes at a critical time for Ubisoft, following a series of challenges including delays, the sales disappointment of Star Wars Outlaws, and various corporate struggles such as high-profile flops, layoffs, studio closures, and game cancellations. Amid these difficulties, there were even reports of the Guillemot family exploring a buyout deal with Tencent and other investors to safeguard the company's intellectual property. Consequently, the gaming community is keenly observing Shadows' performance as a potential indicator of Ubisoft's future trajectory.

On Steam, Assassin’s Creed Shadows achieved a new record for the series by becoming the most-played Assassin's Creed game ever over the weekend, peaking at 64,825 concurrent players. This is particularly notable as it marks the first time since Odyssey in 2018 that an Assassin's Creed title has launched on day one on Steam. Comparatively, Dragon Age: The Veilguard saw a peak of 89,418 players on the same platform, offering a benchmark for Shadows' performance.

The Complete Assassin's Creed Timeline

While the player engagement and concurrent player numbers on Steam are impressive, the ultimate measure of Assassin’s Creed Shadows' success will be its revenue. Without specific financial figures, it's challenging to determine if the game is meeting Ubisoft's expectations. However, the revenue generated by Shadows will be crucial not only for the game itself but for Ubisoft's overall stability. More detailed financial insights may become available in Ubisoft's upcoming financial reports.

For those eager to explore the feudal Japan setting of Assassin’s Creed Shadows, IGN offers a comprehensive guide. Dive into our Assassin's Creed Shadows guide, complete with an Assassin's Creed Shadows walkthrough, an Assassin's Creed Shadows Interactive Map, and essential tips on things Assassin’s Creed Shadows doesn’t tell you. These resources will help you navigate the rich world of Shadows with ease and confidence.