Capcom Experimenting With Generative AI to Create 'Hundreds of Thousands of Unique Ideas' Needed to Build In-Game Environments

In the ever-evolving world of video game development, Capcom is pushing the boundaries by integrating generative AI to generate the "hundreds of thousands" of ideas required for in-game environments. As the costs associated with game development continue to soar, major publishers are turning to AI tools to streamline processes and reduce expenses. For instance, Call of Duty reportedly introduced an "AI-generated cosmetic" for Call of Duty: Modern Warfare 3 in late 2023, sparking debates among fans about the use of AI in game design. Similarly, EA has declared AI to be "the very core" of its business strategy.

In a recent interview with Google Cloud Japan, Kazuki Abe, a technical director at Capcom known for his work on blockbuster titles like Monster Hunter: World and Exoprimal, shed light on how the company is harnessing AI to revolutionize its development process. Abe highlighted that one of the most challenging aspects of game development is the creation of unique ideas, which can number in the hundreds of thousands. This includes designing elements like televisions, each requiring distinct designs, logos, and shapes. "Including unused ones, we ended up having to come up with hundreds of thousands of ideas," Abe noted (via Automaton).

To address this, Abe developed a system where generative AI can analyze various game design documents and generate ideas autonomously. This not only speeds up the development process but also allows the AI to provide feedback and refine its outputs. His prototype, which leverages multiple AI models including Google Gemini Pro, Gemini Flash, and Imagen, has garnered positive feedback from Capcom's internal development teams. Implementing this AI model is expected to "reduce costs significantly" while simultaneously enhancing the quality of the output.

Currently, Capcom's use of AI is confined to this specific system, ensuring that other critical aspects of game development such as ideation, gameplay, programming, and character design remain the domain of human creativity and expertise.