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Best Laptop Deals in 2025: When to Buy

Author:Kristen Update:May 04,2025

Laptops can be a significant investment, but you can mitigate the cost by timing your purchase strategically. With new models constantly hitting the market, there are specific times throughout the year when you can snag a great deal on a laptop, even if you're eyeing the latest releases of 2025. As President's Day sales approach, let's explore the optimal times to buy a new laptop annually.

For the Best Time to Buy a Laptop in 2025, Keep in Mind:

  • Big Sales Events: Black Friday, Cyber Monday, Prime Day
  • Back to School Timing
  • New Hardware Releases

Black Friday / Cyber Monday

Black Friday and Cyber Monday are prime times to buy a laptop, offering more than just doorbuster deals. New laptop hardware typically launches at the start of the year or around October, which means older models see significant discounts. Retailers like Amazon and Best Buy clear out their shelves to make way for new products, leading to substantial savings. You might not get the latest model, but saving 20-30% on a laptop can be a game-changer. For instance, even new MacBook Airs have seen price cuts during these sales.

Black Friday in 2025 falls on November 28, but deals often start as early as late October, following Amazon's October Prime Day event.

Amazon Prime Day

Amazon Prime Day, while not as renowned for laptop deals as Black Friday, still offers opportunities. Prime Day isn't typically the best for high-end gaming laptops, but it's an excellent time to find affordable Chromebooks. These devices, already budget-friendly, become even more so during Prime Day, making them ideal for basic computing needs.

We anticipate Prime Day 2025 to occur in mid-July, similar to last year.

October Prime Day

Amazon's second Prime Day event in October mirrors the summer sale, but laptop deals are fewer compared to Black Friday. However, it remains a valuable opportunity for fall purchases.

Other Sales Events

Beyond the well-known Black Friday and Prime Day, other holidays like President's Day, Memorial Day, Labor Day, and the Fourth of July also bring laptop discounts. Retailers like Best Buy often announce big sales during these times.

If You Want the New Hotness

For those seeking the latest and greatest laptops, keep an eye on announcements from Nvidia, Intel, or AMD. At CES 2025, new laptop generations were unveiled, emphasizing AI assistants and Mini-LED displays. Razer showcased its new RTX 5090 laptops, highlighting next-generation graphics.

For those interested in ultrabooks, Intel's U-series processors can appear unpredictably, so staying updated with tech news and rumors is crucial.

New Hardware Can Lower Prices, Kind of

Waiting for new hardware releases can also lead to price drops on last-generation models. While spending on a slightly older laptop might seem less appealing, the performance differences between generations are often minimal. This strategy is especially effective for purchasing MacBooks, as new releases often lead to significant discounts on older models in the used market.

Top Affordable Laptops to Choose From Right Now

If waiting isn't an option, here are some top budget laptops from our buying guides:

Dell XPS 13

If you don't want to splurge on a MacBook, the Dell XPS 13 is a top alternative. $999.00 See it at Dell

Asus TUF Dash 15

For a gaming laptop under $2,000, the Asus TUF Dash 15 is a solid budget choice. $1,149.99 See it at Amazon

Microsoft Surface Pro 9

One of the best detachable laptops, we recommend the model with Microsoft's ARM-based SQ 3 processor. $1,399.99 See it at Best Buy

Apple MacBook Air M2

The Apple MacBook Air (2022) is one of the best laptops for everyday use. $1,665.00 See it at Amazon