PlanetPlay Announces Demi Lovato as Green Campaign Ambassador

Demi Lovato headlines PlanetPlay's Make Green Tuesday Moves initiative, appearing in multiple mobile games. This isn't just a simple endorsement; Lovato will be featured in several popular titles, including Subway Surfers and Peridot, with special avatars available for purchase. All proceeds will benefit environmental projects.

PlanetPlay has a history of partnering with celebrities for environmental causes, previously collaborating with David Hasselhoff and J Balvin. This latest campaign, however, boasts impressive scale, involving numerous games and potentially making a significant impact on environmental initiatives.

The wide reach of Make Green Tuesday Moves (MGTM) and the diverse game selection suggest this collaboration will be highly effective. Fans of Lovato will also find this a compelling reason to explore new games. It's a win-win-win situation: good for the environment, good for fans, and good for game developers.

For a broader look at top mobile games this year, check out our list of the best mobile games of 2024.