NBA 2K All Star to launch at the end of next month, bringing the top-flight basketball sim to mobile

NBA 2K All-Star, a mobile adaptation of the popular basketball simulation game, is launching in China on March 25th. This collaboration between Tencent and the NBA aims to bring a live-service version of the franchise to mobile players in the East Asian market.

The increasing popularity of mobile gaming has led to a surge in AAA sports simulators on mobile platforms. While this trend isn't unexpected, the Tencent and NBA partnership for a mobile NBA 2K title is noteworthy. Basketball enjoys immense popularity in China, making this a strategic move for both companies.

The absence of the usual yearly branding (like 2K24, 2K25) suggests a potential long-term live-service model for NBA 2K All-Star. The specific features and content included in this mobile version remain a mystery until its release.

A Shot at Mobile Domination

Details about NBA 2K All-Star are scarce, leaving much to speculation. However, the NBA's increased mobile presence is undeniable, further evidenced by the recent release of Dunk City Dynasty, another NBA-backed mobile title. While some ventures, such as NBA All World, haven't met expectations, the overall trend indicates mobile gaming as a key growth area for the NBA.

For gamers eager to stay informed about upcoming releases, our regular "Ahead of the Game" feature provides a curated list of anticipated titles.