Lego Friends mobile game Heartlake Rush+ launches

LEGO Friends Heartlake Rush+ has launched on Apple Arcade, offering a completely free-to-play version (with Apple Arcade subscription) of the original mobile game. This provides safe, age-appropriate entertainment perfect for children.

Few can deny feeling nostalgia for LEGO. These creative building blocks sparked joy for generations, and now Heartlake Rush+ brings that magic to Apple Arcade, allowing parents to share the LEGO experience with their kids.

Endless Running Fun

Heartlake Rush+ follows the classic endless runner formula similar to Subway Surfers. Players control LEGO Friends characters navigating various vehicles while avoiding obstacles and collecting items. While the game offers vehicle customization, it doesn't include the full building mechanics found in other LEGO titles.

Family-Friendly Features

The game emphasizes its child-friendly design with no third-party ads and carefully curated content - maintaining LEGO's reputation as a trusted family brand. The developers suggest it can help children develop positive digital habits from an early age.

A Promotional Yet Purposeful Release

Undoubtedly serving as promotional content for LEGO, Heartlake Rush+ will likely become a go-to choice for parents seeking engaging, appropriate mobile entertainment. While the gameplay offers a fairly standard take on the endless runner genre, its value lies squarely in its kid-focused design principles.

The game makes no apologies for its youthful target audience, prioritizing safety, education, and fun - qualities that discerning parents will appreciate. For adults seeking more challenging mobile experiences, we recommend exploring our weekly picks of top new mobile games.