Kartrider Rush+ Partners with Hyundai for Exciting New Collaboration

When it comes to showcasing a new vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the avenues are endless. However, Hyundai has chosen a unique and engaging approach by teaming up once again with Nexon's hit kart racer, KartRider Rush+. The collaboration introduces the Insteroid concept car as an in-game kart, designed by the Hyundai Motors Europe Design Center. This kart is inspired by the INSTER, an electric SUV that Hyundai is set to launch, making it a perfect blend of real-world innovation and gaming excitement.

But the Insteroid isn't the only new addition to the game. Players can also grab the Glitched Hyundai Aura and an EV Charging Connector adorned with the vibrant GOGOGOrange color scheme. To celebrate this collaboration, KartRider Rush+ is hosting a special event until April 28th. By using a Boost Shard at least once in-game, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the game.

It's worth noting that the Insteroid isn't just a digital kart but also a real-world concept car, showcasing Hyundai's forward-thinking approach to vehicle design. While it's not slated for immediate production, its presence in KartRider Rush+ serves as a powerful promotional tool, merging the worlds of automotive innovation and gaming. Personally, I find it far more stylish than the Cybertruck's appearance in Fortnite.

If this collaboration doesn't entice you to dive into KartRider Rush+, you might want to explore our list of the top five new mobile games to try this week. There's a whole world of new releases waiting for you to discover over the last seven days.