Hoshimi Miyabi boosts 'Zenless Zone Zero' earnings to record high

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent version 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), alongside enhanced gameplay mechanics, new areas, and game modes. The Hoshimi Miyabi banner was a significant driver of this revenue surge.

Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Unlike the usual post-update spending decline within a week, Zenless Zone Zero maintained daily revenues above $1 million for over 11 consecutive days, and even exceeded $500,000 per day two weeks after the update's launch.

While undeniably successful, Zenless Zone Zero's revenue still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.