World of Tanks Blitz pulls off a massive marketing feat: a cross-country tank tour!
Wargaming is making waves with a unique promotional stunt: a decommissioned, graffiti-covered tank traversing the United States. This eye-catching vehicle, showcasing the recent Deadmau5 collaboration, rolled into Los Angeles just in time for The Game Awards.
Rest assured, this street-legal tank poses no threat. The vibrant graffiti adorning its hull is a surefire attention-grabber, and those lucky enough to photograph it during its journey had a chance to win exclusive merchandise.
The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank—a spectacular tank featuring lights, speakers, and music. Themed quests, camos, and cosmetics are also available.
The playful nature of this marketing campaign is undeniably amusing. While some hardcore military simulation enthusiasts might scoff, the stunt is ultimately harmless fun. Wargaming isn't the first to utilize such unconventional methods (breweries, for example, have done similar things), but the sight of a decorated tank cruising through neighborhoods is sure to add a touch of excitement to a dreary winter.
If this inspires you to try World of Tanks Blitz, consider checking out our list of current promo codes for a head start!
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