Amazon Prime Day: Fire TV Sticks at 50% Off

Amazon's Prime Big Deal Days naturally feature a wealth of discounts on the retailer's own hardware lineup.

Among them, the Fire TV Stick stands out as a perennial favorite, offering an affordable way to load your TV—smart or not—with a wide array of apps. Here is the complete selection currently on sale.

Amazon Fire TV Stick HD

0$34.99 save 49%$17.99 at Amazon

Amazon Fire TV Stick 4K

0$49.99 save 50%$24.99 at Amazon

Amazon Fire TV Stick 4K Max

0$59.99 save 33%$39.99 at Amazon

Amazon Fire TV Stick 4K Xbox Controller Bundle

0$149.97 save 40%$90.18 at Amazon

These Fire TV Stick Deals Are Perfect for Streaming Your Favorite Content

While many modern TVs have built-in streaming apps and game consoles can also access services like Netflix, the Fire TV Stick HD's starting price of just $17.99 in today's sale makes it a perfect solution for a secondary television.

Simply plug it into an HDMI port, connect the power cable, and you're ready to stream from Prime Video, Netflix, Disney Plus, and many more services.

As the name implies, this model supports up to 1080p resolution. The Fire TV Stick 4K, however, elevates the experience with higher resolution, plus support for Dolby Vision, HDR 10+, and Dolby Atmos audio. It's now available for $24.99, a full 50% off.

Next is the Amazon Fire TV Stick 4K Max. It enhances the standard 4K model with double the storage (16GB vs. 8GB), faster Wi-Fi 6E connectivity, and a more powerful processor for quicker app launching and switching. You can get it for $39.99, a 33% discount off the MSRP.

Both Fire TV 4K models are capable of running Xbox Game Pass Ultimate's cloud streaming technology, letting you play games without a console. As we mentioned previously, Amazon offers a bundle that includes a one-month subscription to the service (now valued at $30), an Xbox wireless controller, and the Fire TV Stick 4K (non-Max version).

This bundle is discounted by 40%, reducing the total from $149.97 to just $90.18.