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Cyberpunk 2077's Quest Design Roots in a Meme

Author:Kristen Update:Feb 26,2025

Cyberpunk 2077

Unconventional Inspiration: How a 15-Year-Old Meme Shaped Cyberpunk 2077's Quest Design

The creative process in game development often draws from unexpected sources. A senior member of CD Projekt Red recently revealed a surprising influence on Cyberpunk 2077's quest design: a meme, over 15 years old.

Paweł Sasko, the Quest Director, explained his unique workflow:

"When crafting scripts and text, I use music—often tracks with strong beats or lyrics I don't understand—to maintain focus. I've listened to 'Epic Sax Guy 10h' far more than I'd like to admit. It provides incredible focus and mental clarity."

This seemingly random meme, while remaining unnamed, profoundly impacted the team's narrative approach. The interview revealed its contribution to structuring compelling storylines, engaging players, and injecting humor into even the game's most intense scenes.

This anecdote underscores the value of diverse inspiration in modern game design. By incorporating internet culture, CD Projekt Red created a more relatable and authentic experience. This unconventional method contributed significantly to the game's success as a groundbreaking open-world RPG.

The approach reflects CD Projekt Red's commitment to merging high-quality storytelling with advanced technology. Their consistent innovation, while adhering to core values, resonates deeply with players. Using a long-forgotten meme demonstrates their willingness to explore unconventional ideas and push creative boundaries.