Coperni FW25: Gamers Spotlighted in Fashion-Gaming Fusion

Coperni’s Fall/Winter 2025 show was a groundbreaking event that redefined the intersection of fashion and gaming culture. Held at the adidas arena in Paris, a venue renowned for esports events, the show seamlessly merged the nostalgia of the '90s with a futuristic vision. Instead of the traditional lineup of influencers, celebrities, and press, Coperni innovatively seated 200 gamers in ergonomic gaming chairs, actively engaging with Fortnite and other games throughout the presentation.

This audacious approach transformed the runway into a scene evocative of '90s LAN parties, complete with technical elements that celebrated gaming's golden age. The integration of fashion and gaming extended beyond the set design, deeply influencing the entire collection and showcasing how technology and style can harmoniously coexist.

The FW25 collection was rich with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used at all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to the utility holsters of Lara Croft from Tomb Raider. Additionally, the newly introduced Tamagotchi bags made their runway debut, playfully referencing handheld gaming nostalgia.

The collection also drew inspiration from gaming-related films. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were integrated throughout, while the high slit in Alice's dress from Resident Evil (2002) was creatively reinterpreted in the opening look. These cinematic references added layers to the collection, effectively bridging the gap between digital realms and real-world fashion.

Coperni has consistently been at the forefront of exploring the nexus of technology and fashion, and the FW25 womenswear collection is a testament to this commitment. By focusing the narrative on gaming—a domain traditionally dominated by men—the brand challenges gender stereotypes and fosters inclusivity in the fashion world.

Image: instagram.com

The show itself was a masterclass in generating viral moments. Post-event, social media platforms were inundated with videos of the gamer-filled runway, further cementing Coperni's reputation for creating unforgettable spectacles.

This isn't Coperni's first venture into making a splash at fashion week. Last season, they concluded Paris Fashion Week with a fairytale-inspired showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the envelope of what a fashion show can be, establishing Coperni as more than just a label—it's a cultural phenomenon.

image: instagram.com

With its FW25 collection, Coperni once again demonstrates its prowess in captivating both online and offline audiences. In an era where the future of traditional runway shows is uncertain, the brand continues to innovate, blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry.

As social media continues to buzz with reactions to the gamer-infused runway, one thing is abundantly clear: Coperni has once again solidified its status as a trailblazer in modern fashion.