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Candy Crush partners with Pat McGrath for new lipstick, gloss, and nail polish launch

Author:Kristen Update:May 14,2025

When discussing the top mobile gaming franchises, few can rival the iconic status of Candy Crush Saga. With its massive backing and widespread recognition, it's no surprise that the game continues to expand its influence, this time through an exciting collaboration with the renowned makeup brand Pat McGrath. This marks a significant milestone as it's the first time Candy Crush has ventured into the world of cosmetics, bringing a splash of color and fun to beauty enthusiasts everywhere.

Soon, you'll be able to indulge in a range of Candy Crush-themed cosmetics, including lipsticks, glosses, and nail polishes, all hitting the shelves starting February 27th. While the vibrant makeup line is exciting in its own right, the real highlight of this launch is the chance to win something truly dazzling. Three lucky online orders will randomly receive a $10k diamond-encrusted Candy Crush-themed ring, adding an extra layer of thrill to this already enticing collaboration.

A picture of bejeweled cosmetic packaging with red and gold stripes**Diamonds are forever**

This bold move is a refreshing throwback in the world of brand partnerships, steering away from the usual influencer collaborations and opting for the excitement of surprise and delight. The inclusion of diamond jewelry in gaming merchandise showcases just how far the industry has come, evolving from simple t-shirts to luxurious accessories.

Even if Candy Crush Saga isn't your cup of tea, there's no need to look away. If you're craving a return to simpler gaming experiences, why not dive into the retro, challenging platformer Jump King? Highly praised by Will Quick with a glowing gold-star review, it's the perfect test of your platforming prowess and a great way to enjoy a nostalgic gaming session.